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Target Advertising Marketing

  • 1 Target Advertising Marketing

    Business: TAM

    Универсальный русско-английский словарь > Target Advertising Marketing

  • 2 Internet marketing

    E-com
    marketing of products or services over the Web. Although similar in many ways to traditional marketing, Internet marketing is best suited to several particular purposes. It is ideal for marketing: products and services that require a lot of information to sell, such as travel and books; products and services that people feel strongly about, such as music and films (much of the success of The Blair Witch Project was credited to fans getting together on the Internet and promoting it through enthusiastic reviews and dialogue); products and services that are bought by the Internet demographic. In terms of advertising, online advertisements do not have the same impact as television or glossy media, as consumers are generally unwilling to download them. However, due to extensive personalization capabilities, Internet marketing has a unique ability to reach niche markets and target just the right consumer with just the right product. Internet marketing is thus best used as an adjunct to a traditional offline marketing strategy. Offline marketing is used to raise consumer awareness and arouse interest; Internet marketing educates and answers questions by having comprehensive information on offer.

    The ultimate business dictionary > Internet marketing

  • 3 целевой маркетинг

    1) General subject: targeted marketing (разграничение сегментов рынка, выбор одного или нескольких из этих сегментов, и разработка товаров и комплексов маркетинга в расчете на каждый из отобранных сегментов), target oriented marketing
    3) Advertising: target marketing (на основе товаров, специально рассчитанных на определённые сегменты рынка)
    4) Business: segment marketing

    Универсальный русско-английский словарь > целевой маркетинг

  • 4 usuario

    m.
    user, owner.
    * * *
    ► nombre masculino,nombre femenino
    1 user
    * * *
    (f. - usuaria)
    noun
    * * *
    usuario, -a
    SM / F user

    usuario final — (Inform) end user

    * * *
    - ria masculino, femenino user
    * * *
    = client, customer, enquirer [inquirer, -USA], information seeker, inquirer [enquirer, -UK], patron, requester [requestor], searcher, user, library user.
    Ex. Regular monthly outputs can be supplied, or other arrangements can be made to suit the client.
    Ex. New data base items are sent to customers on magnetic tape.
    Ex. Different enquirers might ask for this subject in quite different ways -- eg, is there anything on 'TV advertising of aluminium pressure-cookers'?.
    Ex. Their effective operation is not immediately obvious to the uninitiated and the cards in the index are liable to become disorganized if inexperienced information seekers tamper with the index.
    Ex. In such instances the attitude and disposition of the inquirer is important.
    Ex. The level of specificity that is desirable in any index is a function of the collection being indexed, its use and its patrons.
    Ex. The system permits the requester to specify up to five potential lending libraries, and the system transmits the requests to these libraries one at a time.
    Ex. Equally, various trade directories and other lists need to list and organise names in a form that will enable a searcher to find information about an organisation or person.
    Ex. Users make suggestions for modifications and these are then channelled through a series of committees.
    Ex. Librarians also provide some assistance with that most familiar and awkward-to-handle enquiry from library users concerning the possible value of Grandpa's old Bible or other old book unearthed in the attic during a clear-out.
    ----
    * adaptable a las necesidades del usuario = customisable [customizable, -USA].
    * a petición del usuario = on demand, on request.
    * basado en el usuario = use-based, client-centred [client-centered, -USA].
    * bibliotecario encargado de la formación de usuarios = instruction librarian.
    * búsqueda por el usuario final = end-user searching.
    * centrado en el usuario = customer focused [customer-focused], user-focused, user-centred [user-centered, -USA].
    * círculo de usuarios = circle of users.
    * comunidad de usuarios = user community.
    * configurable por el usuario = user configurable.
    * contador de usuarios = patron counter.
    * creación de perfiles de usuario = user profiling.
    * Declaración de los Derechos del Usuario = Library Bill of Rights.
    * dedicado al usuario = user-related.
    * definido por el usuario = user-defined.
    * de servicio al usuario = client-serving.
    * destinado a despertar el interés del usuario = highlight abstract.
    * determinado por el usuario = customer driven [customer-driven].
    * dirigido al usuario = user-orientated, client-directed, user-oriented, user-driven.
    * diseñado para el usuario = human-oriented.
    * dispositivo de ayuda a usuarios con necesidades especiales = assistive device.
    * estudio de usuario = reader survey, consumer survey, customer survey.
    * estudio de usuarios = user study, marketing audit, user survey.
    * estudio de usuarios de la biblioteca = library user study.
    * etiquetado por el usuario = user tagging.
    * evaluación de usuario = user rating.
    * fácil de consultar por el usuario = browser-friendly.
    * fichero de usuarios del sistema = system user file.
    * formación de usuarios = information literacy, library instruction, information skills, library user education, bibliographic instruction (BI), user education, library user training, user instruction, user training, patron instruction, reader education.
    * formador de usuarios = bibliographic instructor.
    * garantía del usuario = user warrant.
    * grupo de usuarios = user group, users' group, population served.
    * grupo de usuarios al que va dirigido = target user group.
    * guía del usuario = user guide.
    * guiado por el usuario = customer driven [customer-driven].
    * GUI (Interfaz Gráfico de Usuario) = GUI (Graphic User Interface).
    * identificador de usuario = user ID.
    * iniciado por el usuario = user-driven.
    * interfaz de usuario = front end [front-end], user interface, front end system.
    * interfaz de usuario final = end-user interface.
    * interfaz usuario-sistema = user/system interface.
    * manual de usuario = user manual.
    * mostrador de atención al usuario = service area.
    * motivado por el usuario = user-driven.
    * nivel de satisfacción del usuario = user satisfaction.
    * nombre de usuario = user ID, username, user's name.
    * no usuario = non-user.
    * orientado al usuario = user-related, human-oriented.
    * orientado al usuario final = end-user oriented.
    * orientado hacia el usuario = user-driven, user-centred [user-centered, -USA], client-based, client-centred [client-centered, -USA], client-driven, client-directed, client-oriented, customer focused [customer-focused], user-focused.
    * pensado para el usuario = user-orientated, user-oriented, user-driven, human-oriented.
    * perfil de interés del usuario = subject profile, user interest profile.
    * petición de usuario = user request [users' request].
    * política de usuarios = user policy.
    * prestar un servicio a los usuarios = serve + patrons.
    * servicios orientados hacia el usuario final = end-user services.
    * servir a los usuarios = serve + patrons.
    * software de interfaz de usuario = front end software, front-end computer software.
    * sugerido por el usuario = user-driven.
    * tecnología adaptada a usuarios con necesidades especiales = assistive technology.
    * temas de interés de los usuarios = user interests.
    * título buscado por el usuario = sought title.
    * usuario a distancia = remote user.
    * usuario al que va dirigido = target user, intended user.
    * usuario asiduo = frequenter.
    * usuario avanzado = advanced user, power user.
    * usuario con discapacidades = disabled user.
    * usuario conectado en línea = online user.
    * usuario de Internet = Internet neighbour, netizen, clicker.
    * usuario de la biblioteca = library user, library patron.
    * usuario de la información = information browser.
    * usuario del mundo de los negocios = business user.
    * usuario discapacitado = disabled user.
    * usuario en persona = walk-in user.
    * usuario final = end user [end-user/enduser], ultimate consumer, ultimate reader, target user.
    * usuario más antiguo = traditional.
    * usuario particular = home user, domestic user, residential user.
    * usuario problemático = problem patron.
    * usuario público = public user.
    * usuario que busca información = information searcher.
    * usuario que hace mucho uso del préstamo = heavy borrower.
    * usuario que hace poco uso del préstamo = light borrower.
    * usuario que hace uso del préstamo = borrower.
    * usuario remoto = remote user.
    * usuarios = clientele, constituent group, user population, user base, customer base.
    * usuario satisfecho = satisfied user.
    * usuarios finales = target user group, targeted audience.
    * usuario tradicional = traditional.
    * * *
    - ria masculino, femenino user
    * * *
    = client, customer, enquirer [inquirer, -USA], information seeker, inquirer [enquirer, -UK], patron, requester [requestor], searcher, user, library user.

    Ex: Regular monthly outputs can be supplied, or other arrangements can be made to suit the client.

    Ex: New data base items are sent to customers on magnetic tape.
    Ex: Different enquirers might ask for this subject in quite different ways -- eg, is there anything on 'TV advertising of aluminium pressure-cookers'?.
    Ex: Their effective operation is not immediately obvious to the uninitiated and the cards in the index are liable to become disorganized if inexperienced information seekers tamper with the index.
    Ex: In such instances the attitude and disposition of the inquirer is important.
    Ex: The level of specificity that is desirable in any index is a function of the collection being indexed, its use and its patrons.
    Ex: The system permits the requester to specify up to five potential lending libraries, and the system transmits the requests to these libraries one at a time.
    Ex: Equally, various trade directories and other lists need to list and organise names in a form that will enable a searcher to find information about an organisation or person.
    Ex: Users make suggestions for modifications and these are then channelled through a series of committees.
    Ex: Librarians also provide some assistance with that most familiar and awkward-to-handle enquiry from library users concerning the possible value of Grandpa's old Bible or other old book unearthed in the attic during a clear-out.
    * adaptable a las necesidades del usuario = customisable [customizable, -USA].
    * a petición del usuario = on demand, on request.
    * basado en el usuario = use-based, client-centred [client-centered, -USA].
    * bibliotecario encargado de la formación de usuarios = instruction librarian.
    * búsqueda por el usuario final = end-user searching.
    * centrado en el usuario = customer focused [customer-focused], user-focused, user-centred [user-centered, -USA].
    * círculo de usuarios = circle of users.
    * comunidad de usuarios = user community.
    * configurable por el usuario = user configurable.
    * contador de usuarios = patron counter.
    * creación de perfiles de usuario = user profiling.
    * Declaración de los Derechos del Usuario = Library Bill of Rights.
    * dedicado al usuario = user-related.
    * definido por el usuario = user-defined.
    * de servicio al usuario = client-serving.
    * destinado a despertar el interés del usuario = highlight abstract.
    * determinado por el usuario = customer driven [customer-driven].
    * dirigido al usuario = user-orientated, client-directed, user-oriented, user-driven.
    * diseñado para el usuario = human-oriented.
    * dispositivo de ayuda a usuarios con necesidades especiales = assistive device.
    * estudio de usuario = reader survey, consumer survey, customer survey.
    * estudio de usuarios = user study, marketing audit, user survey.
    * estudio de usuarios de la biblioteca = library user study.
    * etiquetado por el usuario = user tagging.
    * evaluación de usuario = user rating.
    * fácil de consultar por el usuario = browser-friendly.
    * fichero de usuarios del sistema = system user file.
    * formación de usuarios = information literacy, library instruction, information skills, library user education, bibliographic instruction (BI), user education, library user training, user instruction, user training, patron instruction, reader education.
    * formador de usuarios = bibliographic instructor.
    * garantía del usuario = user warrant.
    * grupo de usuarios = user group, users' group, population served.
    * grupo de usuarios al que va dirigido = target user group.
    * guía del usuario = user guide.
    * guiado por el usuario = customer driven [customer-driven].
    * GUI (Interfaz Gráfico de Usuario) = GUI (Graphic User Interface).
    * identificador de usuario = user ID.
    * iniciado por el usuario = user-driven.
    * interfaz de usuario = front end [front-end], user interface, front end system.
    * interfaz de usuario final = end-user interface.
    * interfaz usuario-sistema = user/system interface.
    * manual de usuario = user manual.
    * mostrador de atención al usuario = service area.
    * motivado por el usuario = user-driven.
    * nivel de satisfacción del usuario = user satisfaction.
    * nombre de usuario = user ID, username, user's name.
    * no usuario = non-user.
    * orientado al usuario = user-related, human-oriented.
    * orientado al usuario final = end-user oriented.
    * orientado hacia el usuario = user-driven, user-centred [user-centered, -USA], client-based, client-centred [client-centered, -USA], client-driven, client-directed, client-oriented, customer focused [customer-focused], user-focused.
    * pensado para el usuario = user-orientated, user-oriented, user-driven, human-oriented.
    * perfil de interés del usuario = subject profile, user interest profile.
    * petición de usuario = user request [users' request].
    * política de usuarios = user policy.
    * prestar un servicio a los usuarios = serve + patrons.
    * servicios orientados hacia el usuario final = end-user services.
    * servir a los usuarios = serve + patrons.
    * software de interfaz de usuario = front end software, front-end computer software.
    * sugerido por el usuario = user-driven.
    * tecnología adaptada a usuarios con necesidades especiales = assistive technology.
    * temas de interés de los usuarios = user interests.
    * título buscado por el usuario = sought title.
    * usuario a distancia = remote user.
    * usuario al que va dirigido = target user, intended user.
    * usuario asiduo = frequenter.
    * usuario avanzado = advanced user, power user.
    * usuario con discapacidades = disabled user.
    * usuario conectado en línea = online user.
    * usuario de Internet = Internet neighbour, netizen, clicker.
    * usuario de la biblioteca = library user, library patron.
    * usuario de la información = information browser.
    * usuario del mundo de los negocios = business user.
    * usuario discapacitado = disabled user.
    * usuario en persona = walk-in user.
    * usuario final = end user [end-user/enduser], ultimate consumer, ultimate reader, target user.
    * usuario más antiguo = traditional.
    * usuario particular = home user, domestic user, residential user.
    * usuario problemático = problem patron.
    * usuario público = public user.
    * usuario que busca información = information searcher.
    * usuario que hace mucho uso del préstamo = heavy borrower.
    * usuario que hace poco uso del préstamo = light borrower.
    * usuario que hace uso del préstamo = borrower.
    * usuario remoto = remote user.
    * usuarios = clientele, constituent group, user population, user base, customer base.
    * usuario satisfecho = satisfied user.
    * usuarios finales = target user group, targeted audience.
    * usuario tradicional = traditional.

    * * *
    masculine, feminine
    user
    los usuarios de los transportes públicos public transport users, users of public transport
    * * *

     

    usuario
    ◊ - ria sustantivo masculino, femenino

    user
    usuario,-a sustantivo masculino y femenino user

    ' usuario' also found in these entries:
    Spanish:
    arrendar
    - usuaria
    - rentar
    English:
    lay
    - survey
    - user
    - user-friendly
    - borrower
    - flier
    - help
    * * *
    usuario, -a nm,f
    user
    Informát usuario final end user;
    usuario registrado registered user
    * * *
    m, usuaria f INFOR user
    * * *
    usuario, - ria n
    : user
    * * *
    usuario n user

    Spanish-English dictionary > usuario

  • 5 Verkaufsprojekt

    Verkaufsprojekt
    sales proposition;
    • Verkaufsproportion sales proportion;
    • Verkaufsprospekt sales brochure (literature), selling prospect;
    • Verkaufsprovision seller’s (selling) commission, selling brokerage, commission paid on sales, (Kapitalanlagegesellschaft) underwriting provision;
    • Verkaufspsychologie sales psychology;
    • Verkaufspunkte selling points;
    • Verkaufsquittung sales check (US);
    • Verkaufsquote sales quota, sales proportion;
    • Verkaufsrabatt sales discount (allowance), rebate (rebatement) on sales;
    • Verkaufsraum saleroom (Br.), warehouse room, wareroom, (Produktenbörse) commercial sale room;
    • Verkaufsrechnung sale invoice, (Einzelhandel) bill, account, sales ticket (US), (Großhandel) invoice, (Kommissionsgeschäft) sales account, account sales (US);
    • fingierte Verkaufsrechnung pro forma account sales;
    • Verkaufsregal shelf;
    • Verkaufsregulierung sales control;
    • Verkaufsreinerlös net sales proceeds;
    • Verkaufsreklame sales promotion (publicity), consumer advertising, (im Laden) point of purchase advertising;
    • Verkaufsrekord sales record;
    • Verkaufsresultat sales results;
    • Verkaufsrichtlinien principles of selling;
    • Verkaufsrichtung destination of goods sold;
    • Verkaufsrisiko merchandising risk;
    • Verkaufsroute tally walk;
    • Verkaufsrückgang fall (letdown, decline) in sales, sales drop;
    • Verkaufssaison selling (marketing) season;
    • Verkaufsschätzung sales estimate;
    • Verkaufsschein sale sheet, sales warrant;
    • Verkaufsschlager big (hot) seller, article of quick sale, draw-card, hit (US), quick-selling line, (Buch) best seller, knockout (sl.);
    • kein großer Verkaufsschlager sein not to be a big runner;
    • Verkaufsschulung sales test (training);
    • Verkaufsschwankungen sales fluctuations;
    • Verkaufssignal sell signal;
    • Verkaufssituation sell condition;
    • Verkaufssoll-Quotenmethode (Werbeetat) unit-of-sales method;
    • Verkaufssollsumme sales target;
    • Verkaufsspanne margin on sales;
    • Verkaufsspesen selling expenses, (Kapitalanlagegesellschaft) sales load, redemption cost;
    • Verkaufsspezialist marketing specialist;
    • Verkaufsspielraum (Börse) trading range;
    • Verkaufsstab selling staff, sales force (people, US, personnel);
    • Verkaufsstab mit den neuesten Informationen versehen to update the sales forces;
    • Verkaufsstand stall, stand, sales booth, bulk, (Zeitungen) news-stand;
    • Verkaufsstand aufschlagen to pitch a sales booth;
    • Verkaufsständer rack, counter display container, (Selbstbedienungsladen) gondola;
    • werbemäßiger Verkaufsstandpunkt advertising sales angle (aproach).

    Business german-english dictionary > Verkaufsprojekt

  • 6 direct mail

    Mktg
    the sending by mail, fax, or e-mail of advertising communications addressed to specific prospective customers. Direct mail is one tool that can be used as part of a marketing strategy. The use of direct mail is often administered by third-party companies that own databases containing not only names and addresses, but also social, economic, and lifestyle information. It is sometimes seen as an invasion of personal privacy, and there is some public resentment of this form of advertising. This is particularly true of e-mailed direct mail, known derogatively as spam. By enabling advertisers to target a specific type of potential customer, however, direct mail can be more cost-efficient than other advertising media. It is frequently used as part of a relationship marketing strategy.

    The ultimate business dictionary > direct mail

  • 7 push and pull strategies

    Mktg
    approaches used as part of a marketing strategy to encourage customers to purchase a product or service. Push and pull strategies are contrasting approaches and tend to target different types of consumers. A pull strategy targets the end consumer, using advertising, sales promotions, and direct response marketing to pull the customer in. This approach is common in consumer markets. A push strategy targets members of the distribution channel, such as wholesalers and retailers, to push the promotion up through the channel to the consumers. This approach is more common in industrial markets.

    The ultimate business dictionary > push and pull strategies

  • 8 brief

    Mktg
    a document or set of instructions issued to somebody as guidance in developing a marketing or advertising proposal. A brief should be as comprehensive as possible, covering all aspects of the project: background, objectives, research, media, competitors, product information, and the target audience at which it is aimed. If possible, the objectives should be measurable, so the success or otherwise of the project can be assessed.

    The ultimate business dictionary > brief

См. также в других словарях:

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